Pre-launch · v1 in development
Advertising where Solana users
actually act.
An ad network for the Solana ecosystem. Advertisers reach people on the Solana apps and sites they already use, and publishers earn from the ads they show.
Your Solana app
Sponsored · Spotlight
Reach people already using Solana, on the apps and sites they open every day.
- Pricing
- CPM
- Creative
- Images
- Every ad
- Reviewed
Built into v1
- Ad formats from one ad
- 7
- Of ads reviewed before they serve
- 100%
- Third-party cookies
- 0
Why Spotlight
Not another ad platform pointing at crypto.
Built for Solana apps and sites: targeting knows whether a wallet is connected and which one, and privacy is the default.
Traditional ad platforms
- Third-party cookies and device fingerprints
- Profiles built from browsing history
- Ads that run before anyone checks them
- Wallets treated like any other visitor
Spotlight
No tracking across sites
No third-party cookies and no fingerprinting. Frequency caps use a token only with the visitor's consent.
Wallet-aware targeting
Target by whether a wallet is connected and which one, next to site and country.
Every ad reviewed
Staff approve every creative before it serves, and again after an edit.
Built for Solana products
Publishers add a small embed client to their site, or call the HTTP API from their app.
Where ads run
One campaign. Every publisher that fits it.
Publishers are Solana apps and sites. Your campaign serves on each one its targeting allows, on the web and in apps.
Websites
A drop-in client draws every format, counts only viewable impressions and sets no cookies.
React apps
The React package wraps the same client in a component for each ad unit.
Mobile and native apps
The public HTTP API serves ads to any app, which draws them its own way.
Who this is for
If your ideal user already knows how to use a wallet, Spotlight is built for you.
Spotlight's publishers are Solana apps and sites, so your ads reach people already in the ecosystem. Narrow it to visitors with a wallet connected.
Solana wallets
Put your wallet in front of people who already use Solana.
DeFi protocols
Promote a pool, a vault or a launch to Solana users.
NFT platforms
Announce a mint or a collection where Solana users are.
Infrastructure tools
Reach the builders shipping on Solana.
Web3 consumer apps
Find users who already know their way around a wallet.
Core idea
Most ad platforms track people. Spotlight targets context.
No profiles and no fingerprints. A campaign chooses where it runs and who sees it from what the page already knows.
Target by context
Site or app
Run on the publishers you pick, or keep off the ones you don't.
Wallet connected
Show an ad only to visitors with a wallet connected, or only without.
Wallet provider
Phantom, Solflare, Backpack and more.
Country
Include or leave out the countries you choose.
Ad formats
Seven formats. One ad fills them.
Give an ad its images, headlines and calls to action, and it serves in every format they cover. Images only, and every ad is reviewed before it runs.
Leaderboard
One image across the top of a page or a feed. Upload 1200×150; 728×90 is the smallest.
Square Card
An image with a headline and a call to action. Upload 1200×1200; 300×300 is the smallest.
All seven formats
Horizontal Card
1:1
Compact Horizontal Card
1:1
Landscape
1.91:1
Landscape Logo
4:1
Leaderboard
8:1
Square Card
1:1
Portrait Card
4:5
- CPM, with CPC to follow
- Pricing
- Prepaid by card, USDC next
- Billing
- Images, reviewed first
- Creative
- Web embed and HTTP API
- Delivery
How it works
From idea to live campaign in four steps.
Self-serve from start to finish, with no sales call. The dashboard opens at launch.
Choose where it runs
Pick sites and apps, wallet state, wallet providers and countries.
Add your creative
Images, headlines and calls to action. Staff review every ad before it serves.
Fund and schedule
Prepay by card, set a budget and dates, and pause any time.
Launch and measure
Watch impressions, clicks and spend in the dashboard, and adjust as you go.
Seven formats from one ad
- Horizontal Card
- Compact Horizontal Card
- Landscape
- Landscape Logo
- Leaderboard
- Square Card
- Portrait Card
How we operate
The principles behind every impression.
Spotlight is built around a short list of non-negotiables. Read them before you spend a dollar.
Context over identity
We never target an individual wallet or build a profile of anyone.
Aggregated reporting only
Advertisers see totals, never an individual visitor.
Reviewed before it runs
Staff approve every creative, and an edited ad waits for review again.
No third-party cookies
The embed client sets none, and keeps a visitor token only with consent.
For publishers
Run Spotlight on your app. Earn from your traffic.
If your product has Solana users, Spotlight is an extra revenue line without building an ad stack.
Weekly payouts
Your share of what advertisers spend on your ad units, paid weekly through Stripe Connect.
Your placements
Choose each ad unit's format, and block the ad categories you don't want.
Drop-in embed
A client under 5 kB with no cookies, or the HTTP API for native apps.
Each property is verified and approved before it serves ads.
Self-serve. Prepaid.
Built for operators.
Create campaigns, choose where they run, upload creative and track performance, all from the Spotlight dashboard. Advertisers and publishers work in one organization, with roles for the whole team.
- Campaign and ad-group editor
- Context targeting
- Card deposits
- Publisher payouts
The dashboard opens at launch.
FAQ
Questions people ask.
What formats does Spotlight support?
How is targeting defined?
How is Spotlight priced?
How does billing work?
How does ad review work?
What happens to visitor data?
How do publishers get paid?
When does Spotlight launch?
Who do I contact?
Ready to advertise where actions actually happen?
Coming after launch
- CPC campaigns
- USDC deposits
- USDC payouts to publishers